ABOUT
In this introduction, The Airwair 2976 acts as a stepping stone under the bigger umbrella of "Stories From Our Wardrobe." I was tasked to write and design a zine based on a chosen fashion object, which will eventually be exhibited at Thryft, Peace Centre, and LASALLE College of the Arts. I had to think of a way to narrate my story with my fashion object, photograph images, and design the zine cohesively and interestingly. I went through many iterations leading up to the final design, which was a monochromatic red colour system. The Unbeatable Airwair talks about the journey from the perspective of my Dr Martens boots as we walk through our lives together.
INITIAL DESIGN AND EXPERIMENTATION
I had to design within a set of boundaries for my zine, as the project was envisioned as a collective, where different designers and their zines would be collated into one book consisting of different zines. Hence, one of the design requirements was to use the same typeface, sizing, font size, and layout for the cover page. Before my design change, I experimented with different textures and type treatments to give it a rugged look. There were 3 different themes I could base my zine on - Buy Yourself, Milestone, and Occasion. I chose Milestone because it reminded me of the miles my Dr Marten boots have gone through. The Airwair is like a representation of myself, and I wanted to show that through my storytelling and design. Another reason I overhauled the design system was because it started looking a little too much like a poster, not a spread with continuity. Ultimately, I adopted a monochromatic red color system with black and white images to fully represent my story. Ladies and Gentlemen, this is The Unbeatable Airwair 2976.
FIRST DESIGN ITERATION
FINAL PHOTOGRAPHS
FINAL DESIGN
